Why Newfoundland?
Because for a thousand years, this rock has been where the world arrives and connects — and where strangers in trouble get taken in.
The Vikings landed at L'Anse aux Meadows. The first wireless signal crossed the ocean to Signal Hill. The world's flights met at Gander. And when 6,600 souls were stranded on 9/11, a little town fed and housed every one of them.
That's exactly what BITS does: we trace the world's connections across the blockchain — and we look after people on their worst day. The brand isn't a costume. It's where we're from.